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The Emmys gave it to Purple?!

“Based on the video your mother wishes you hadn't watched.”

1.4M views on the video

Unlocked at 1M views. It only exists because you watched.

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The Emmys gave it to Purple?!

$42.00 free shipping over $150 ✦ 50 of 50 left
Color Bone
Size
Quantity
cold drinks. hot decisions.
About this drop

The full story on the The Emmys gave it to Purple?!

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“The Emmys gave it to purple?!” came out of the video your mother wishes you hadn’t watched, the one sitting at 1.4M views. We unlocked this hoodie at 1M views, which means it only exists because people watched. It is a Bone pullover at $42.00, and the counter on this page started at 50.

What you get for $42

  • 100% cotton face over a 65% ring-spun cotton, 35% polyester body
  • Brushed fleece interior, heavyweight and broken in before it ships
  • Front pouch pocket, matching flat drawstrings and a 3-panel hood
  • Self-fabric patch on the back
  • Oversized back print with a front chest hit that cracks vintage after a few washes

Don’t baby the print. The graphic is meant to age with the hoodie, the way anything you actually wear does.

Why purple, and why this one

The joke landed because the Emmys red carpet really did go all in on the color, from lavender slips to deep royal velvet. Knockout Emmy looks prove purple photographs better than almost anything else under carpet lighting, which is exactly why one of us lost an argument on camera about it. We printed the line on Bone so the purple graphic reads clean instead of fighting the fabric.

If you want the rest of the context, the video is on our podcast feed and the cut that started it lives in the backyard archive.

Sizing: order one size up

This hoodie runs small, so we tell everyone to go one size larger than usual. The cut is oversized and slightly cropped with a dropped shoulder and ribbed cuffs, sized S through 3XL. Lay a hoodie you already like flat, measure pit to pit, and match the column in the size guide on this page.

Shipping, returns and the run of 50

We print to order, so pieces leave our shop in 2 to 5 business days and take another 3 to 5 days in the mail inside the US, with tracking emailed the moment it ships. Shipping is free over $150; under that you see a flat rate at checkout before you pay. Wrong size or something off? Email us inside 30 days for a swap or refund, no forms and no restocking fee.

Blank product is sourced from Pakistan. When the counter hits zero, it is gone unless enough people ask for a rerun, and you can watch stock move on the slush tracker.

Every dollar of profit goes to the bro on the shirt

On bro merch, the profit goes to the human in that costume, not the brand. That is the same rule we run across the creator side of Slushy Bros, and it is why the drops stay small.

Frequently Asked Questions

Do Emmy winners get paid?

No, winners get the statuette and nothing else, and under Television Academy rules they cannot sell it without first offering it back for $1. The award itself is worth a few hundred dollars in materials.

Who is the oldest person to ever win an Emmy Award?

Norman Lear, who won at age 97 in 2019 for producing a live sitcom special. He stayed the record holder for years after.

Is the Emmy bigger than the Oscars?

The Oscars still pull roughly three times the live TV audience of the Emmys in most recent years. The Emmys cover far more shows, which is partly why the red carpet color trends there move faster.

What sizes does this hoodie run?

S through 3XL, unisex, and it runs small, so order one size up. Chest and length in inches are listed in the size guide with a tolerance of about half an inch.

Grab one of the 50

Add the Bone hoodie to your cart at $42.00 before the counter runs out, and pair it with a cup if you want the full setup. Post yours in the wild and we’ll put the good ones on the wall.

Ready to get started?

Get in touch with Slushy Bros for a free quote. We are happy to answer your questions and walk you through the next steps.

★ Fleece

Brushed 12oz fleece.

80/20 cotton-poly blend. Heavyweight, broken in before shipping. The kind you live in October through April.

★ Print

Big back graphic.

Front chest hit, oversized back print. Cracks vintage after a few washes. Don't baby it.

★ Fit

Oversized + cropped.

Dropped shoulder, ribbed cuffs, slightly shorter body. Sit down at a campfire and look correct.

Questions, answered

What sizes do the shirts run?

True to size, unisex fit. If you like it roomy, go one up. Every product page has a size guide with chest and length in inches.

How long does shipping take?

Shirts are printed to order and ship in 2 to 5 business days, then 3 to 5 days in the mail inside the US. You get tracking by email the moment it leaves.

Is shipping free?

Yes over $150. Under that it is a flat rate you see at checkout before you pay.

Who gets the money?

On bro merch, every dollar of profit goes to the bro on the shirt, the human in that costume. The brand keeps nothing on those.

Can I return it?

If it is the wrong size or something is off, email us within 30 days and we will swap it or refund it. No forms, no restocking fee.

How many are made?

Most drops are limited runs. When the counter on the page hits zero it is gone, unless enough people ask for a rerun.

Help us go viral

Three things. Thirty seconds.

You've got the phone. We've got the costumes. Here's how a backyard video ends up on your feed.

26.3M+ views and counting
02

Post your slushy moment.

Wearing it, holding one, wearing the costume — tag @slushy_bros and use #SlushyBros. The best ones go on the wall and in the videos.

03

Subscribe. Bell on.

The first hour decides whether a video goes anywhere. Bell on means you are in that hour.