Three guys. Three costumes. Zero plan.
It started in a backyard. A kiddie pool full of ice, a borrowed hot-dog roller, a karaoke machine louder than the neighbors would tolerate. We left in costumes. We never really took them off.
- 31.6M+views on YouTube
- 59.4Ksubscribers
- 39drops printed
- 6bros in costumes
How this happened.
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01The backyard
Three guys, three costumes, zero plan
Summer, somewhere flat. Somebody's cousin brought the karaoke machine. Somebody else borrowed a hot-dog roller from a pizza shop and never gave it back. The pool was full of ice and cans, the speakers were on a milk crate, and three guys walked out wearing slushy-cup costumes from a Halloween-store closeout bin.
It was supposed to be a bit. Twenty minutes, maybe. We never took them off. Neighbors filmed. Phones ran out of battery. Someone's mom asked if we'd do their kid's birthday. We said yes before we'd talked it over. That's still the brand.
Cold drinks. Hot decisions. The decisions are usually wrong. That's the fun part.
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02The costumes
The costumes picked us
We never picked who'd be which color. One bit, a few flavors, one chaos engine. Red is the loud one. Blue has the receipts. Yellow has the camera. The rest showed up later and refused to leave.
Every shirt on the site is sold as one of them, and every dollar of profit on a bro's shirt goes to the human inside that costume. Not the brand. That is the whole system, and it is the reason they keep showing up.
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03The first drop
50 tees, one garage, one afternoon
See what is live right nowDrop 001 was 50 screen-printed tees, pulled in a friend's garage, sold to people who'd already seen the costumes IRL. We listed them at noon on a Saturday. They were gone before the second set of pizzas arrived. Nobody had a real plan for what came next.
We told ourselves: do it again. We did. Then again. Now every drop is small on purpose. Once it's gone, it's gone. No reprints, no "comeback" runs. The people who got one were there. The cup melts, the moment passes, you keep the tee.
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04Now
A brand-shaped backyard
We make limited-run apparel for backyard legends, hot-dog roller loyalists, frozen-drink scientists, and whoever brought the karaoke machine. Small batches, shipped from the United States, never reprinted.
We also film stuff. We also play in the band. We also run a mailing list because the people on the list get the next drop before the people scrolling do. The brand is the bit. The bit is the brand. We're still figuring it out.
Different flavors. Same bad ideas.
Hover or tap for the human inside. Read the file, fund the bro.
Read the file. Judge accordingly.
It says "Sold by" right on the product. No fine print.
Not the brand. The person inside the costume. That is the whole system.
What we actually believe.
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01
Funny first.
If it doesn't make us laugh in the group chat, it doesn't get printed.
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02
Limited means limited.
We don't restock. We don't "surprise drop" the same thing twice.
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03
The human gets paid.
Buy a bro's shirt and 100% of the profit goes to the person in the costume.
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04
Crew first.
The people who keep showing up keep getting more. Early access, free stuff, the wall.
Yes, we are real.
Real humans. Real replies.
Pick the channel that fits. Usually within a day, sometimes faster.
Printed in small batches and shipped from the United States. Tag us in your slushy moment: the best ones make the wall, and sometimes the next drop.
