About

Summer, somewhere flat. Somebody's cousin brought the karaoke machine. Somebody else borrowed a hot-dog roller from a pizza shop and never gave it back. The pool was full of ice and cans, the speakers were on a milk crate, and three guys walked out wearing slushy-cup costumes from a Halloween-store closeout bin.

It was supposed to be a bit. Twenty minutes, maybe. We never took them off. Neighbors filmed. Phones ran out of battery. Someone's mom asked if we'd do their kid's birthday. We said yes before we'd talked it over. That's still the brand.

We never picked who'd be which color — the costumes picked us. One bit, three flavors, one chaos engine. Each one runs a tier on the rewards system because of course they do.

1. 01 12oz

   Red

   Cherry the loudest one

   "If it doesn't make us laugh, it doesn't get printed."

   design + chaos
2. 02 32oz

   Blue

   Blue Raspberry the one with the receipts

   "The drinks stay cold. The decisions stay hot."

   ops + the math
3. 03 64oz

   Yellow

   Lemon the one with the camera

   "We bought the costumes before the instruments."

   film + the band

Drop 001 was 50 screen-printed tees, pulled in a friend's garage, sold to people who'd already seen the costumes IRL. We listed them at noon on a Saturday. They were gone before the second set of pizzas arrived. Nobody had a real plan for what came next.

We told ourselves: do it again. We did. Then again. Then again. Now every drop is small on purpose. Once it's gone, it's gone — no reprints, no "comeback" runs. The whole point is that the people who got one were there. The cup melts, the moment passes, you keep the tee.

We make limited-run apparel for backyard legends, hot-dog roller loyalists, frozen-drink scientists, and whoever brought the karaoke machine. We make it in small batches, ship it from the United States, and we don't reprint anything that sells out.

We also film stuff. We also play in the band. We also run a mailing list because the people on the list always get the next drop before the people scrolling do. The brand is the bit. The bit is the brand. We're still figuring it out.

• If it doesn't make us laugh in the group chat first, it doesn't get printed.
• Limited means limited. We don't restock. We don't "surprise drop" the same thing twice.
• The crew comes first. Slush Rewards exists because the people who keep showing up should keep getting more.
• Cold drinks. Hot decisions. The decisions are usually wrong. That's the fun part.